Thursday, January 27, 2011

Wednesday, December 29, 2010


Instone invites you to attend their “Instone Masonry Training and Vendor Day,” a training and discussion-based learning opportunity featuring installation demonstrations, product training seminars, and a guest speaker from the Masonry Veneer Manufacturers Association (MVMA). Issues currently surrounding the masonry industry will be presented, including a total, on-the-wall installation solution, immediate measures to protect the industry from the negative impact of faulty installations, and the importance of delivering consistent installation instructions. Information on the latest products from manufacturers such as Owens Corning Cultured Stone®, FireRock, Stone Transitions™, Spider Lath, Keene™, Semco, and AMICO will also be offered.

“Instone Masonry and Vendor Day” will be held on Tuesday, February 1st, 2011, from 10 a.m. to 3 p.m. at the Hilton Garden Inn of Hamilton, 800 Route 130 in Hamilton, NJ. Masons, contractors, builders, the architectural community, and others working with masonry veneers are encouraged to take advantage of this information-packed learning opportunity to keep abreast of recent industry changes and installation guideline modifications.

Instone, a reputable resource for manufactured and natural stone veneer products and accessories, remains committed to providing customers with knowledge and products that conform to the highest current and future industry standards. Representing the manufacturers and suppliers of stone and brick veneer products since its inception in 2006, the MVMA aims to advance the industry through proactive technical, advocacy and awareness efforts. The organization provides up-to-date guidelines of the generally accepted masonry veneer installation methods and details in order to discourage faulty installations.

There is no cost to attend the event, which includes lunch, door prizes, and participation gifts; however, advanced registration is required before January 25, 2011. Registration forms are available on Instone’s website, www.instoneco.com (choose “Mid-Atlantic and Northeast” on the home page, then click on the event’s icon). For more information or to receive a registration form via regular mail, please contact Cathy Williams at Instone, 888-467-8250 or c.williams@instoneco.com.

Monday, December 20, 2010





  • Instone invites you to attend an important day of training and discussion on issues surrounding the masonry industry today;
    • The new MVMA installation guide lines and how it will impact your business.
    • A total on the wall installation solution.
    • What measures to take now to protect the industry from the negative fallout
    surrounding faulty installations
    • Importance of delivering the same message of the new installation instructions

    information on the latest new product from:
    • Owens Corning Cultured Stone® • FireRock
    • StoneTransitions™ • Spider Lath
    • Keene™ • Semco

    The event will include:
    • Installation demonstration / Product training seminars
    • Guest Speaker from the MVMA
    • Lunch
    • Door prizes & participation gifts
    We encourage you to bring your employees, masons and contractors to this very important event. Architectural community welcomed

    • Instone Masonry Training & Vendor Day
    • Tuesday February 1st 2011
    • 10 am to 3 pm
    Location:
    Hilton Garden Inn
    800 Route 130 South Hamilton, NJ

    There is no cost to attend but registration is required. Please fill out the registration form found on the back of this flyer and return no later than 1/25/2010. For more information please contact Cathy Williams 888-467-8250 c.williams@instoneco.com

    *Special rates have been secured at Hilton Garden Inn Hamilton NJ 609-585-6789 please contact direct to book accommodations


Friday, November 12, 2010


Changes to the MVMA guidelines raises questions about the use of Spider Lath. Here are some answers when using Spider Lath in place of metal lath:

For starters, I typically refer people to the Masonry Veneer Manufacturers Association(MVMA) Guidelines as a starting point. MVMA is made up of the leading manufacturers and other professionals in the industry.
You can find their guidelines at http://www.masonryveneer.org/pdf/MVMAManualDesign_web.pdf It is important to recognize that installing Adhered Concrete Masonry Veneer on ICF’s is outside of the scope of the MVMA guidelines. Before you start, you want to make sure that the lath is pulled tight.

Some installers use a 3 or 4 foot 2x with nails that is used as a stretcher (see attached photo). MVMA calls for ½” nominal scratch coat, where the lath is fully embedded (1/4” behind and ¼” in front of the lath) – this is required whether you are using self-furring metal lath, flat metal lath with furring strips or fiberglass lath with furring strips.

Most installers aren’t aware of this requirement and also don’t typically apply this thick of a scratch coat. We have found it easier when you apply the mortar up the wall first and then across the wall (to push the mortar behind this fiberglass). It is certainly a bit different than metal, but it works pretty well and most importantly it ensures you are getting a full 1/4” behind the lath. After spreading about a 10sft area, come back and apply another coat – ensuring the full ½” that the MVMA calls for. Once thumbprint hard, scratch with scarifier.

Letting the scratch coat set up will provide a very rigid surface to apply thin veneer to. In regards to installing thin veneer over ICF. There are a few manufacturers of thin veneer who give recommendations on how to install over ICF.
I would suggest obtaining this information from the ICF manufacturer as typically you would need to tie in to the metal or plastic flange that typically runs from the top of the form to the bottom.
I’ve spoken to a couple of ICF manufacturers and they recommend that you attach lath with screws and some sort of washer (head) 6” on center. I think the important point is that we should all take some time to read the MVMA guidelines. There are a lot of enhancements that help us build better walls.

Monday, October 25, 2010

Sign up for the Select Installer Program FREE


Mason's : Apply to become a Select Installer, Get benefits & support FREE.



Instone’s Select Installer program benefits 2011
Direct lead referral
Free website
Email marketing service
Marketing Consulting
Sponsorship to shows
Design software
Sales book/presentation
Select Installer kit : Job Signs
Crew hats & T-shirts
Post Card mailers
Door hangers
More….


Looking ahead for 2011 we would like to hear from you and find out what really matters to you, what we can do to improve our Select Installers Program and what you’d like to have to assist you with marketing your business. Contact Instone today for an application.

Monday, October 18, 2010

Jobsite deliveries now available From Instone

Moffett Truck Deliveries
Now Instone can delivery right to a jobsite, drop ship your orders to any location needed. Get Cultured Stone, Semco natural stone, or any masonry products delivered direct to the site. Have multiple locations? Instone will drop ship your orders to all your locations. We make doing business easy.

Tuesday, September 14, 2010



Instone
Introduces SpiderLath, the future of lath.
Instone brings you another high quality, innovated masonry product that will increase your masonry market share. To learn more and for a sample call Instone today 888-467-8250 or email info@instoneco.com

Easier to handle
Weighing in at only 22 LBS per roll and 4’ x 75’, 300 sq ft. Each Spiderlath roll is comparable to 18 pieces of metal lath.
Easy to cut
SpiderLath cuts with a blade, knife or scissor.
Eliminate the painful cuts from the razor sharp edges of metal lath.

Cleaner Healthier Wall System using Spiderlath.
Attaching conventional metal lath will create thousands of tear holes in the vapor barrier, with Spiderlath 1/4 nailing strip seals around the fastener holes sealing moister penetration reducing mold and mildew.

Corrosion Free No Rust

Code Approved ICC-ES AC 275

Backed by a 50 Year Warranty