Tuesday, January 5, 2010

Selling Stone in 2010

Hey Masons-

Looks like 2010 will be another tough road but you can't hide under a rock till its over. What can we do? Take advantage of every opportunity, relationship, free service, and leave no stone unturned (LOL).

Here are some tips that had been given to me years ago when I started my first business.

I was advise to tell everyone who will listen about my business. That’s because everyone knows at least 6 people that might need your product or services. So the next time you go to a party, little league game, or sit in a waiting room start blabbing about what you do. You never know who is listening.

2. Carry business cards - there is no excuse not to always have them on you. Freely give them out, Business cards are cheap and easy to make on any home computer. The best investment you will make.

3. Collect contact information from everyone you meet- This is a great way to build a marketing list. Reach out to them again via phone , email or mail. Think future! When they or someone they know is ready you will be fresh in their minds because you stayed in front of them with your message and sales pitch.

4. Give referrals to get referrals: Like many of the organized business networking associations promote, you can do the same thing among the people that you already give/do business: like your landscaper, plumber, electrician, web designer, car mechanic, hair dresser, and others. Let them know that you are happy to refer them to others and you'd appreciate them doing the same even. It shouldn't matter if you did not actually provide a service or product to them. I'm sure they would gladly accommodate. Make sure that they have your business card or a flyer to give out too.

5. There is no better new customer than a previous one. The easiest way to get new business is to revisit happy customers. Give them a call, see if you can be of service; ask if they know anyone one that they can refer. Offer a referal gift for every closed lead.

Please visit the Instone website to learn about our product lines, request Catalogs, or to find out how to become a dealer or select installer.