Monday, August 22, 2011

Masons, maybe it’s time to consider a new method for fireplace construction.

Masons, maybe it’s time to consider a new method for fireplace construction.
If you’re not already installing fireplaces with a pre-engineered fireplace unit/system, you may want to consider them now, here is why:

With the focus being money and saving on energy cost a masonry modular fireplace unit helps you overcome these hurtles to win more jobs. Experts compare traditional fireplace installation to masonry modular fireplace units.

• It takes masons two or more weeks to build a fireplace using the old fashioned construction method. Alternatively, a masonry modular fireplace unit can be installed in one or two days. The components in a masonry modular fireplace unit are large and fit together easily, so construction is quick and hassle-free. Installation is as simple as stacking the components, mortaring them together, adding firebrick, and finishing the outside with the veneer or mantle of your choice.

• Labor and materials average around $8,000 to $15,000 for a site-built masonry fireplace. Because a modular fireplace unit install in a matter of days, labor savings can be significant, typically cutting overall costs by at least 50% compared to a site-built masonry fireplace.

• Brick absorbs heat. That is why a brick fireplace takes time to heat up and doesn't send adequate heat into a room. Modular fireplace unit masonry materials are engineered to reflect heat so that your fire will heat up quickly and burn more efficiently. That means more heat output while using less wood, gas, or other fuel.

• With a modular fireplace unit, you get peace of mind knowing that they have passed rigorous testing procedures to comply with applicable Underwriters Laboratories standards, and each fireplace is backed with a manufactured warranty.

For more information on a masonry modular fireplace unit please visit
Or call 888-467-8250
Isokern FireRock

Thursday, August 4, 2011

Masonry Industry and Building Inspectors need to get on the same page

Use this To prevent this

I've had conversations with building inspectors who have told me they advise home owners to stay away form masonry applications, stucco and stone veneer to be specific.
Why? Because they have seen too many faulty installations that created mold, stone falling off houses and water damage.

Now being in the masonry industry I found this very alarming, as my job is to inform our customers, contractors and home owners of the measurements to take now to have a healthy wall system. Stone veneer is here to stay, its beautiful, versatile and wanted by homeowners and designers. With proper installation a stone veneer application can last a lifetime.

Currently there is no building code in NJ or NY that enforce the use of a drainage system when installing stone veneer or stucco. Very few consumers are aware of the proper way to install and because these measurements add to the cost of installation, contractors will not recommend the extra expense in fear of losing the bid to a competitor.

Homeowners, you must demand your contractor follow the Masonry Veneer Manufactures Association (MVMA) guidelines. Its well worth the additional cost to protect your investment. Only use a contractor that has been trained and is current with the best practices of the industry.

Masons, help save your industry. Attend installation training on the MVMA guidelines, ask your dealer or distributor about drainage products. Educate your customers on healthy wall systems.

Please use me/InStone as a resource healthy wall systems, the MVMA guide, where to find a trained mason, product information and where to find these products.

contact me via or visit

(you can visit to down load the guide.) (Please know these guidelines are for stone veneer that is installed on the out side of homes/buildings. )