September is Fireplace Month

September is Fireplace Month
Wouldn't you love a fireplace? Fall is in the air and the aroma of burning wood mixed in with cool night air makes you want to curl up in front of your very own fireplace. That's why we've proclaimed September Fireplace month. Fireplaces are one home improvement that can increase the value and enjoyment of your home now and when you sell. View our website for design ideas and to design your own fireplace with our design software. Please contact us to find a mason or dealer near you. http://www.instoneco.com/

Calling all Remodelers

Attention All Remodelers!

Now more than ever you need to “include it all”!

Increase your service offering. Say “yes” to more home remodeling opportunities.

• Outdoor fireplaces, outdoor kitchens, backyard improvements, interior fireplaces, accent walls, entrance ways…. Offer them all.


• Now with an Installed Sale Solution you can.
  Instone will assist you in creating a relationship with an Owens Corning "Select Installer".
  Each installer has been certified and screened to meet strict standards which include installation quality and background check.
  


• Instone will provide your sales team with sell books, basic instructions on how to sell and quote.
  


• Partner with an industry leader. Increase your market share with increased services. Contact Instone today to learn more about Installed Sale Solutions. 888-467-8250 or via email info@instoneco.com.

Outdoor fireplaces have exploded in popularity because they bring so much enjoyment to the backyard and can extend your use from early spring to late fall.The popularity can also be contributed to the beauty a fireplace can add to a home.

With all of the color, textures and styles of manufactured and natural stone veneer to choose from, you can create a one of a kind showpiece.

Fires mesmerize, give warmth and create ambiance with sounds and smells of crackling wood. There is nothing like sitting around a fire when entertaining family and friends.

Your backyard will become an extension of your living and entertainment space, giving your home a laidback feeling of comfort.

If you are thinking of taking advantage of the low interest rates by taking out a home improvement loan, think about an outdoor fireplace. It's one home improvement that will add value that you can enjoy right now for this summer. Just add the Smores! Allow one of our "Select Installer" masons provide a quote on an outdoor fireplace for your home. Contact Instone today.
Tip:
Outdoor fireplaces come in a variety of sizes, styles and price points. There is an outdoor fireplace of one type or another for every person. The first thing to check is your local codes and laws as some municipalities have real concerns about outdoor air quality. Traditional wood-burning fires can create air pollution problems when certain weather conditions create an inversion which traps smoke particles in the air. If local laws prohibit wood-burning fireplaces, look for approved models that may be fueled with natural gas or propane.

For the do-it-yourselfer, Instone can assist you with a Cultured Stone dealer in your area. Call today, 888-467-8250. Our dealers can supply you with a complete outdoor fireplace package. Contact us for a dealer near you.
Attention All Remodelers!


Master Distributor of exceptional manufactured and natural stone veneer products
Contact us Phone: (888) 467-8250 Email: info@instoneco.com .

Home & Garden Shows Great Place to meet & greet

Home & Garden Shows are a great venue for both consumers and service providers to meet & greet.Almost any home product or service that you can imagine will be represented at a show. You'll meet contractors landscapers, architects and interior designers. You'll also have a chance to see sampling of products such as the newest in flooring and walkways to transform your home and add to its appeal. View displays of kitchens, baths, windows, doors, appliances, furnishings, spas, pools, fireplaces, sunrooms and so much more. Come with ideas and an open mind. You'll leave with inspiration.

• You can meet hundreds of exhibitors under one roof.

• Discover new, interesting products and services.

• Find the best resources in remodeling, landscaping and design services.

• Compare and save.

• Speak with experts.

Special offers and show pricing will be some of the best you can get on desired products and services. Vendors invest a lot when they participate in shows and they want to recoup costs by offer pricing that you may not get elsewhere.

Tips: If you are going with a specific project in mind, do a bit of research before. Establish if the information and offer you get from show vendors are truly good. Be ready to act fast. In the current economical environment vendors are very motivated to make a deal at close to cost.

Enjoy yourself! Going to a Home show is fun and low cost entertainment. Kids are normally free and discount coupons can be found on the show websites. Shows have something for the entire family with meeting a celebrity personality to seeing unusual exhibits. If you aren't in the market for home improvements services now, as a homeowner, it's inevitable that you will. Being informed of various services and products will come in handy!

Home Shows bring you closer to consumers: Home Remodeling is flourishing and is expected to see continual growth in the coming years. Money will be spent on kitchens, bathrooms, home offices, expanded living spaces, exteriors and landscaping.

Capture your fair share!

The Home Show consistently attracts a large, quality audience, ready to buy and eager to learn about the latest products and services for their homes.

• Build relationships.

• Create and build brand awareness.

• Demonstrate the latest products and services to a motivated, targeted audience who can see, touch and buy your product.

Get a return on your investment. Attending shows are an investment and you will want to get a return. By setting goals and creating a plan, you can easily determine the outcome of your participation.

Here are a few suggestions to get the most out of a show.

Collect contact information: Consumers who may only want information now may be a sale in the coming months. By collecting contact information and sending emails periodically about your services, you will stay in their minds when they are ready to buy.

Strike while the iron is hot! If you promise to send more information, a sample or to call to set an appointment, don't put it off.

You have a small window of opportunity while the show is fresh in your prospects' minds.

Don't lose a potential sale with bad follow up.

Share the cost - Consider inviting another service provider that complements your product or service to join you and help defer some of the expense of participation. This can be very productive as you may attract consumers that otherwise may not have considered you.

Come by and see us: Instone will be present at the:Maryland Garden and Home Show(March 13-15, 2009)Home Builders Association of Maryland Builder Mart Show (March 25, 2009)Atlantic Builders Convention(April 22-24, 2009)

We will be available to show you product samples, provide catalogs and to give out general information about the Instone product lines. Please visit our website to view the design gallery and to request information on home improvement, product distribution and to find dealers and masons. See you at the show!

__________________________________________________________________
Instone is the largest distributor of Owens Corning Cultured Stone®, Prostone® in the country. Instone product line includes Nappa Valley Cast Stone, Semco Thin Cut Natural Stone, Arcast – Architectural Pre-Cast Products and FireRock. Instone has been in business over 25 years serving Maine to Virginia, with distribution centers in Connecticut, New Jersey and Virginia. Contact Instone today for product information, dealerships, and to become a Select Installer.
Sincerely

The Instone Team

Phone: (888) 467-8250Email: C.Williams@instoneco.com

Home & Garden Shows are a great venue for both consumer and service providers to meet & greet.

Almost any home product or service that you can imagine will be represented at the show. You'll meet contractors, landscapers, architects and interior designers. You'll also have a chance to see samples of products such as the newest in flooring and walkways to transform your home and add to its appeal. View displays of kitchens, baths, windows, doors, appliances, furnishings, spas, pools, fireplaces, sunrooms, and so much more. Come with ideas, and an open mind. You'll leave with inspiration.
You can meet hundreds of exhibitors under one roof
Discover new, interesting products and services
Find the best resources in remodeling, landscaping, and design services
Compare and save
Speak with experts
Special offers and show pricing will be some of the best you can get on desired products and services. Don’t hesitate to secure these deep discount pricing. Vendors invest a lot when they participate in shows and they want to recoup costs by offer pricing that you may not get elsewhere.

My husband and I were able to get a $10,000 Hot Tub spa for 4,600 with the cover, steps, accessories and delivery. Deals like these exist for buyers who a prepared to act fast.

Tips: If you are going with a specific project in mind do a bit of research prior to establish if the information and offer you get form show vendors are truly a good one. Be ready to act fast. In the current economical environment vendors are very motivated to make a deal at close to their cost.
Enjoy yourself! Going to a Home show is fun and low cost entertainment, kids are normally free and discount coupons can be found on the show websites. Shows have something for the entire family with meeting a celebrity personality to seeing unusually exhibits. If you aren’t in the marketing for home improvements services now, as home owners it’s inevitable that you will, being informed of various services and products will come in handy!
­­­­­­­­­­­­­­­----------------------------------------------------------------------------------------------------------------------------------------------------
Home Shows brings you closer to consumers:
Home Remodeling is flourishing and is expected to see continual growth in the coming years as baby-boomers become nesters. Money will be spent on kitchens, bathrooms, home offices, expanded living spaces, exteriors and landscaping. Capture your fair share!
The Home Show consistently attracts a large, quality audience, ready to buy and eager to learn about the latest products and services for their homes. Our extensive experience with consumer shows enables us to deliver a highly targeted audience directly to your booth.
Get a return on your investment. Attending shows are an investment that you will want to get a return. By setting goals and creating a plan you can easily determine the outcome of your participation. Here are a few suggestions to get the most out of a show.
Collect contact information: Consumers who may only want information now may be a sale in the coming months. By collecting contact information and sending emails periodically about your services you will stay in their minds when they are ready to buy. Get email addresses: containing the cost of after show follow up can be done by emails. Emails can be tracked to see who opened them, who clicked through to your website and who is not interested at basically not cost. Strike while the iron is hot! If you promise to send more information, a sample or to call to set an appointment, do not hesitate, you have a small window of opportunity while the show is fresh in your prospects minds. Don’t lose a potential sale with bad follow up.



· Build relationships
Create and build brand awareness.
Demonstrate the latest products and services to a motivated, targeted audience who can see, touch and buy your product.

Cathy Williams - Marketing Manager
Direct: 888.467.8250
email: c.williams@instoneco.com
website: http://www.instoneco.com/

Making a plan for outdoor living increases comfort and value to your home.

Making a Plan for outdoor living.
More and more people think about taking their lifestyle outside, not only for the warmer months but now for the colder seasons as well. With outdoor fireplaces, kitchens, and hot tubs, living outdoors is year round.

If you're thinking about how to create the right environment to transfer your life outdoors, consider this advice for a well thought out plan. Add comfort and increase the value of your home.

1. Let your style lead the way in defining an outdoor room. Whether your taste is rustic with an old world charm, classic with sophisticated architectural accents or linear with a modern edge, odds are that it can be integrated into your outdoor environment.
2. The more accessible your space is, the more you will use it. So put function first.
3. If the area will be a central point in your outdoor lifestyle, consider built-in heating to accommodate weather changes.
4. No other single element sets the mood as well as lighting. Recessed lighting, chandeliers, niche lighting and sconces — all controlled on dimmer switches — create the perfect ambient glow.
5. To complement your outdoor life style, include music. Place the speakers out in the yard, directing the sound toward the house. Not only will this create a fuller sound, but it will also help keep peace with your neighbors.
6. Install your television with easy visibility and minimal sun exposure to eliminate glare. Consider installing cabinetry to protect equipment.

For more information and a free design catalog click here

Instone

888.467.8250
c.williams@instoneco.com
http://www.instoneco.com/